Baby-boomers still represent a lucrative market, and their disposable incomes continue to be targeted with offers that include everything from international tourism to medication management. In particular, a number of products are designed to make home life more comfortable for seniors. Look no further than your local home improvement center for an expanded selection of bath and shower accessories like grab-bars and scald-prevention valves, or kitchen cabinetry that’s wheelchair-friendly. Everywhere across the country, specialty contractors are busy installing scooter ramps, chair lifts and in-home elevators, while electricians are upgrading entrance ways and light switches for hands-free operation.
Television and online advertising to seniors seems endless, offering everything from reading magnifiers and audiobooks to adjustable beds and “active sitting” exercise units. However, there is also a downside to all of these products, in that some seniors can be enticed to make impulse purchases they may not need. For example, there is an increase in products that are claimed to address common concerns about aging, with promises to restore youthful energy or improve cognizance and memory. Seniors need to be cautious about these products and seek advice from their doctor before making such purchases.