In some ways, selling your home is like taking a safari. You want your guide to be as skilled and knowledgeable as possible, and ideally someone you’ve gotten to know and trust — at least to some extent.

After all, the last thing you want is to be in the wilds of the Serengeti only to find out your guide isn’t as advertised! That would be disastrous.

That’s why, when you’re selling your home, it’s important to work with professionals you know.

Often, the ideal professional — whether that be a lawyer, mortgage advisor, or real estate agent — is someone who has been keeping in touch regularly, through a newsletter like this or some other communication. That gives you the opportunity to get to know that person on a professional level, so when you need real estate help, you’ll feel more comfortable reaching out.

These days especially, it’s important to work with a professional you are comfortable with and trust. So, pay attention to those who are reaching out, staying in touch, and adding value.